AJC's Atlanta Black/Jewish Coalition is thrilled to announce the inaugural Project Understanding Gen X for professionals ages 40-55.

Project Understanding Gen X is based off of the Marvin C. Goldstein Black/Jewish Project Understanding Emerging Leaders Retreat, a signature achievement of AJC's Atlanta Black-Jewish Coalition. The retreat ensures that relationships between Black and/or Jewish thought leaders continue to expand into Atlanta’s next generation.

Professionals who identify as Black and/or Jewish and live in Metro Atlanta are eligible to apply.

Applications for the 2022 Project Understanding Retreat are now closed. Please sign up for AJC's Atlanta Black/Jewish Coalition email list to be notified about our next retreat. 

Retreat Information

This year's retreat will be held in-person from Saturday, January 22 to Sunday, January 23. 

Participants will arrive on Saturday afternoon and stay overnight at the hotel. Accommodations will be provided for those who observe Shabbat.  

The registration cost is $100. 

The safety of our participants is our highest priority. We are closely monitoring the COVID situation and may change the date of the retreat if necessary. All attendees will be required to provide proof of vaccination and a negative COVID test taken within 48 hours of the retreat.

During this 24-hour retreat, participants are encouraged to interact honestly and forthrightly about issues that affect their respective communities, as well as those that affect both. The program includes exercises designed to encourage open exchange among participants. Participants quickly move past political correctness to engage in real conversation about issues that are often difficult to address. In addition, Project Understanding provides an environment for friendships to flourish.

Participation in the program is selective, and many Project Understanding alumni have continued to be leaders in various facets of the Atlanta community. Alumni include corporate C.E.Os, non-profit leaders, and prominent political figures, including the former Mayor of Atlanta, Kasim Reed, and Gubernatorial candidate Stacey Abrams. 

To stay updated on AJC's Atlanta Black/Jewish Coalition's work, please sign up for our emails. 

2022 Project Understanding Gen X Co-Chairs 


Shean Atkins is a 2003 alumnus of Project Understanding and an active member of AJC's Atlanta Black/Jewish Coalition for nearly 20 years. During that time, he has served in several leadership roles with the Coalition - including as its co-chair and co-chair of Project Understanding. His areas of advocacy focuses on civil and human rights, education, and fair housing. Mr. Atkins holds a professional degree in architecture from Howard University and is currently the principal designer and managing partner of the Homme Design Collective


Pam Rosenthal brings her event planning expertise, experience and flair to the role of Chief Relationship Officer at Boundless Impact Agency. She has been planning memorable meetings and events for over 20 years, specializing in the corporate and non-profit sector. A native Atlantan, she graduated from the University of Georgia with a BBA in Marketing. She is a member of the 2021 class of the Bulldog 100 as one of the fastest-growing businesses owned or operated by a UGA alumni. She is past Board President of Leadership Sandy Springs and currently serves on the Board of Visit Sandy Springs and Family Promise of North Fulton/DeKalb. She is also a member of Meeting Professionals International, Georgia Chapter and the Atlanta Independent Planners Alliance. She earned her Certified Meeting Professional (CMP) designation from the Convention Industry Council in 2015.

2022 Project Understanding Gen X Steering Committee Members 

Heather Alhadeff
Jonathan Grunberg
Kim Hockstein
Tavia Holloway
Mia Kurgan
Nadia Lancy
Allen Lee
Lauren Linder
Michelle Salob
Shandal Sullivan 
Missy Waller
Che Watkins

Back to Top