AJC has appointed Rabbi Serena Eisenberg as director of the global advocacy organization’s new Northern California Region.

“I am honored to be part of this eminent institution, and particularly excited to join with the strong AJC San Francisco team, led by Matt Kahn,” said Eisenberg. “I look forward to working with extraordinary individuals and organizations in the Bay Area, involved with AJC and with partner groups, to advocate for important American and Jewish values at such a critical moment for our country, for the Jewish community, and for the world."

Eisenberg will, among other tasks, oversee expansion of AJC outreach and activities in Silicon Valley.

“The addition of Rabbi Eisenberg to our staff marks an exciting time for our region and demonstrates AJC's commitment to growing its presence in the San Francisco Bay Area, particularly in Silicon Valley and the South Bay,” said Dr. Jonathan Graf, president of AJC San Francisco.

“As the premier Jewish global human relations organization, advocating for democracy, human rights, and Israel's proper place among the nations of the world, AJC's mission should resonate strongly with the Silicon Valley culture, and help foster the rapidly growing relationship between Israel and the high-tech economies of the world," Graf added.

Eisenberg joins the AJC staff after serving for six years as the Executive Director of Hillel at Stanford University. “As a Hillel director, I was impressed by the significant impact of AJC's Israel advocacy work on campuses nationally,” she said.

Prior to Stanford, she directed the Hillel at Brown University, her alma mater. She also spent six years living and working in Israel, and served as the interim director of the San Francisco Jewish Community Federation's Israel and Overseas Committee. Eisenberg was ordained by the Reconstructionist Rabbinical College, where she studied as a Wexner Graduate Fellow. Before entering the rabbinate, she completed a JD/MSW at UC Berkeley and worked as a social welfare advocate in the Bronx, New York, in Oakland, California, and in West Africa.

AJC, a non-partisan organization founded in 1906, has headquarters in New York, 22 offices across the U.S, 10 posts abroad, and 34 international partnerships with overseas Jewish communities and international student organizations.

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