Methods Statement
The Annual Survey of American Jewish Opinion is a poll commissioned by the American Jewish Committee. It is conducted by Synovate, a leading survey-research organization. The Survey of American Jewish Opinion has been conducted yearly since the early 1990’s. Over the years, the question styles and methodology have been kept as stable as possible to provide consistent results from year to year.
The Consumer Opinion Panel has served and continues to serve as the primary sample source for the survey. Panel members are recruited to join the panel and participate in surveys conducted by Synovate. Several times a year, the panel is screened for religious self-identification. In 2008, the sample source was broadened by including a sample from a distinctive name list supplied by Scientific Telephone Samples, Inc. This decision came about as Synovate panel recruiting methods moved more towards supporting online interviewing capabilities in addition to phone and mail. It was felt a broader base would help insure more reliable results.
The Annual Survey of American Jewish Opinion is a telephone survey that uses a stratified sample design with targets by 6 age categories and gender. Both the panel and list provide general age and gender information. Sample size targets are set by these criteria and the interviewing works the sample diligently to achieve these sample size targets. Respondents are always asked to verify their age and their religious identification. Although no strict sample size is set for the ratio of listed sample to total, the plan is to achieve about a 1 in 5 ratio. The percents of the sample from the listed sample source were 18.8%, 16.8% and 21.6% in 2008, 2009, and 2010 surveys, respectively.
If the survey coincides with the Jewish holidays, interviewing is suspended for those days. No interviewing takes place on Friday nights or Saturdays. Interviewing was conducted by trained and experienced interviewers with supervision provided by Synovate study directors. Interviews are monitored continuously to assure quality and interviewer consistency.
The 2008 Annual Survey of American Jewish Opinion began interviewing by telephone on September 8 and continued through September 21. The sample consisted of 914 self-identifying Jewish respondents, representative of the United States adult Jewish population on a variety of measures. The margin of error for the sample as a whole is plus or minus 3 percentage points.
A. Presidential Election
1. Where would you place yourself on this scale?
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Extremely liberal
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5
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Liberal
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28
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Slightly liberal
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11
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Moderate, middle of the road
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30
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Slightly conservative
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10
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Conservative
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12
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| Extremely conservative |
2
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| Not sure |
2
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2. In politics, as of today, do you consider yourself a Republican, a Democrat, or an Independent?

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3. If the election for president were being held today, for whom would you vote--John McCain, Republican, or Barack Obama, Democrat?
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4. Do you approve or disapprove of Barack Obama’s selection of Joseph Biden as his vice-presidential running mate?

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5. Do you approve or disapprove of John McCain’s selection of Sarah Palin as his vice-presidential running mate?

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6. Which one issue would you most like to hear the candidates for president discuss during the 2008 presidential campaign?
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Economy
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54
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War in Iraq
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6
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Health Care
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11
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Immigration
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2
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Energy
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5
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Education
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2
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Israel
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3
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Taxes
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2
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Social Security
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2
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Supreme Court Nominations
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1
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Terrorism
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5
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Not Sure
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6
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7. Regardless of how you usually vote, do you think the Republican Party or the Democratic Party is more likely to make the right decision in dealing with the following issues?
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Republican |
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Democratic |
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Notssure
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| Terrorism |
36
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53 |
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11 |
| Ensuring a strong economy |
28
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62
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10 |
| Support for Israel |
32
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52
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16
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| Energy independence |
26
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63
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11
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War in Iraq
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31
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61
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7
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B. International and Domestic Issues
8. Would you support or oppose the United States taking military action against Iran to prevent it from developing nuclear weapons?

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9. Do you think there will or will not come a time when Israel and its Arab neighbors will be able to settle their differences and live in peace?
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| Will |
38
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Will not
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56
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| Not sure |
6
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10. Do you think that Israel can or cannot achieve peace with a Hamas-led Palestinian government?
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Can
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22
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Cannot
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68
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| Not Sure |
10
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11. What is the best way for the United States to handle its energy needs -- by encouraging greater energy production, by encouraging greater energy conservation, or by developing alternative energy sources?
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| Greater energy production |
7
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| Greater energy conservation |
6
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| Developing alternative energy sources |
75
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| All three (vol.) |
10
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| Not sure |
2
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12. Do you think that anti-Semitism in the United States is currently a very serious problem, somewhat of a problem, or not a problem at all?
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| Very serious problem |
23
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| Somewhat of a problem |
63
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| Not a problem at all |
14
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Not Sure
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1
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C. Jewish Involvement
13. Do you think of yourself as . . .
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| Orthodox |
8
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| Conservative |
28
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| Reconstructionist |
1
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| Reform |
30
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| Just Jewish |
31
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Not sure
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2
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14. How important would you say being Jewish is in your own life?
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| Very important |
50
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| Fairly important |
36
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| Not very important |
13
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| Not sure |
1
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15. How close do you feel to Israel?
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| Very close |
29
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| Fairly close |
38
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| Fairly distant |
23
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| Very distant |
8
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| Not Sure |
2
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