|Lt. Col. (res.) Avital Leibovich is the Director of AJC Jerusalem. Her distinguished career spans over 20 years in a wide range of senior media and public relations positions within the Israel Defense Forces (IDF), where she served as the face of the IDF to the international community during critical events such as the 'Cast Lead' and ' Pillar of Defense' operations, Gilad Shalit's return and many others. Immediately before coming to AJC, Lt. Col. Leibovich served as Head of the Interactive Media Branch of the IDF Spokesperson's Unit, a branch which she was uniquely positioned to create as a response to the rapidly growing influence of social networks and internet platforms in the media world. Previously, Lt. Col. Leibovich had additionally held the position of Head of the Foreign Press Branch, where she established strong connections between the IDF and the International Media, working with audiences worldwide and appearing in thousands of media interviews. Lt. Col. Leibovich received a BA in English Literature and Political Science from Bar Ilan University and an MA in International Relations from University of Haifa, as well as a diploma in Spokesmanship, Communications, and Public Relations from the Department of Foreign Affairs at Bar Ilan University.