Guiding Principles


To enhance the well-being of the Jewish people and Israel, and to advance human rights and democratic values in the United States and around the world.



Jews are secure wherever they live and feel connected to their Jewish heritage.

The United States fulfills its promise of freedom, social justice, and equality of opportunity for all.

Israel is secure and at peace, and its rightful place in the community of nations is assured.

The world embraces democratic values, respect for human rights, and peaceful conflict-resolution.


Operating Principles

Global Perspective and Local Action

We understand the interdependence of the global and local dimensions of our mission. We establish a presence in our communities, our nation and our world that provides direct access to the decision-makers we seek as allies in our collective pursuit of a stronger America and a more just world.


Jewish Connectivity

We strengthen links among Jews worldwide to coordinate advocacy efforts and enhance intra-Jewish relations in the U.S. and around the world. We provide American Jews with meaningful ways to express their varied Jewish identities.


Diplomatic Approach

We engage relevant policy and opinion makers, invest the time required to build coalitions across national, ethnic and religious lines and pursue joint strategies in the interest of a more just country and world.


Thought Leadership

We anticipate issues and provide thoughtful analysis of complex problems. We develop programmatic approaches to issues and pursue them in a deliberative, persistent manner.


Lay-Staff Partnership

We engage the talents of lay leaders and staff professionals through work relationships characterized by mutual respect and collaboration. We work in an integrated and coordinated fashion nationally and globally.

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